An integrated media approach

• Mediavest were challenged with communicating Jet2.com's extended flight destinations from Yorkshire.
• A competition mechanic ‘name that view’ was devised driving traffic to a micro site. Jet2.com gave away 10,000 free flights to the first 5,000 entrants.
• The competition was promoted by TV, multi-format outdoor, local radio and press and tactical geo-targeted online placements.
• The competition was an immediate success with over 30% of all entrants registering within the first 48 hours of the campaign.

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