Creating Media Cut Through
- The Car People are an established car supermarket with sites across the North of England who continually
require cut through in the competitive car market.
- We recommended the use of ‘blipverts’, 5 second radio commercials which appeared within the news bulletin
between the weather and travel news and was a media first in the region.
- We used the blipvert in conjunction with the first 30 second commercial in the break directly following the news
which allowed us to deliver more information about The Car People.
- Independent Research proved that this tactic delivered great results showing that the blipvert achieved
significant incremental value.
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