Local Promotion Advertising

• We devised a support strategy for a ‘Tea Tent‘ roadshow appearing in key area supermarket carparks to drive traffic in store, create awareness & trial and ensure cut through and stand out with a minimal budget.
• Tactical Supermarket 6 sheets were bought in Sainsbury’s and Morrisons and an on air, on-the street & on-line Radio promotion ran on local stations.
• The activity achieved great results attracting enough attention to serve up 8,640 cups of tea, 51,500 slices of cake and giving out a staggering 41,300 ‘Little Book of Smiles’ containing a free sample of the product, deeming this campaign an immense success.

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