Strategic Planning and Buying

• DfES (Department of Education and Skills) asked Lifelong Learning UK (LLUK) to lead on a construction tutors advertising campaign.
• The aim was to give technical and vocational specialists opportunities to teach and prepare the next generation of workers in the construction industry.
• We implemented a multimedia campaign including; national press, online, radio and outdoor formats.
• Response driven through short code text, telephone and online proved compelling, substantially outperforming campaign objectives.
• This planning and buying strategy won an Award for the Best Media Planning and Buying Strategy.

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