Response and Measurement

• MediaVest were appointed by the Royal Horticultural Society (RHS) to work on their four main flower shows
• Objective was to increase ticket sales however the biggest hurdle was tracking responses
• A bespoke multimedia campaign was developed for each show tailored to its specific audience and catchment areas
• Implemented a bespoke tracking and reporting system to minimise "unknown" sales
• Improved campaign tracking by over 70% whilst providing greater insight into how different media performed on a ROMI basis

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