TV Effectiveness

• Mission Foods wanted to increase brand awareness and product listings and so embarked on a national TV campaign.
• The Deli-Wraps range was first advertised on GMTV in 2007 using a 30 second commercial, with a follow up burst, using a 40 second execution, in 2008 which included further footage for the new pitta range.
• Pre & Post Research was undertaken by an independent company. Who commented "This reads like a text book case in how to use a small advertising budget to maximum effect".
• Mission Deli-Wraps is now the best selling UK wraps brand and is available in most high street supermarkets.

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